Welcome to the Digital Universe of David Escobar!

Key Responsibilities:

• Ensure the development of negotiations, opportunities, and profitability of CMI's comprehensive commercial strategies with business partners/distributors in the assigned geographic area to achieve the sales business plan results.
• Diagnose and analyze business opportunities and/or development gaps within the distributor to implement a joint action plan that ensures the continuous achievement of the business plan results.
• Develop and/or enhance the commercial capabilities of the distributor's sales force, empowering human talent to ensure the achievement of established goals.

Key Responsibilities:

• Drive and accelerate sales through the planning and coordination of promotions, offers, discounts, and advertisements.
• Prepare the annual forecast.
• Maintain commercial relationships with supermarket distributors.
• Monitor the performance of products across different chains.
• Review distributor orders.
• Track inventory levels (Distributor, Logistics Operators).
• Ensure compliance with Fill Rate standards for the chains.
• Conduct negotiations with supermarket chains.

Key Responsibilities:

• Responsible for growing sales in El Salvador by establishing strategies and executing plans to develop the wholesale channel, identifying business opportunities with new sales models such as distributors, and building strategic alliances with PEPSICO companies.
• Manage a team of 10 sales representatives, 26 promoters, 2 delivery drivers, and 4 delivery assistants.
• Develop loyalty programs in wholesale channels (WHS) to strengthen points of sale (POS) and increase sales.
• Enhance points of sale with displays, variety, and both internal and external visibility.
• Track sales performance by salesperson to develop tactical actions and achieve monthly plans.

Key Responsibilities:

• Identify commercial opportunities in El Salvador by developing and implementing appropriate strategies by channel and business unit to drive incremental sales volume through commercial dynamics, route reengineering, sales contests, management models, and ensuring information and management system support for sales operations.
• Responsible for Business Intelligence.
• Manage a budget of USD $500M for various initiatives.
• Coordinate a team of 4 Business Development Analysts.